KIII 3 News

October 21, 2026 - 02:08

A television station that has become a fixture in South Texas is celebrating a major milestone. The ABC affiliate serving the Coastal Bend region first went on the air on May 4, 1964, beginning a run that has now stretched past sixty years.

From its earliest broadcasts, the station set out to serve, inform and improve the communities it reaches. That mission has held steady through decades of change in the media landscape, from the days of rabbit ear antennas to today's streaming era.

Over the years, the station has built a reputation as a trusted source for local news and weather coverage. Its commitment to the region has helped it remain the news leader in one of the fastest-growing markets in Texas, a distinction it has earned consistently across the decades.

The station's deep roots in the Coastal Bend have allowed it to cover the stories that matter most to residents, from severe weather events to local government decisions and community triumphs. Its longevity speaks to a bond with viewers that few outlets can match.

As the region continues to grow and evolve, the station says it remains focused on the same principles that guided its first broadcast in 1964: serving the public and keeping communities connected and informed.